BTX × Dara’s Ice Cream — BEAT THE HEAT (Summer 2022)
Our first ever cross-brand collaboration // BTX × Dara’s Ice Cream — Beat the Heat was a playful collaboration born from the spirit of summer. Partnering with Dara’s Ice Cream, one of Egypt’s most beloved ice cream brands, BROWNTOAST fused fashion and flavor in a limited-edition drop that captured the carefree, sun-soaked energy of the season.
The collection embodied everything summer stands for — melting cones, endless laughter, and the art of cooling off in style. The drop blended BROWNTOAST's laid-back streetwear aesthetic with Dara’s signature nostalgic charm, resulting in pieces that felt as refreshing as a scoop on a hot day.
A true cross-brand collaboration, Beat the Heat celebrated local creativity and connection, merging two cult-favorite Egyptian brands to create something unexpected, fun, and collectible.
The drop was released as a limited-edition capsule with exclusive T-shirts that sold out quickly and were never restocked — a sweet reminder that some things are best enjoyed in the moment.
