BTX vol.011 — NUMB captures the quiet chaos of emotional stillness. Inspired by the grunge and 2012 alternative era, the collection explores the space between detachment and calm through six...
BTX vol.09 — المقاومة - Resistance was created for a cause — a four-month collaboration with artists Fatema Almaany and Noura Maheeb in support of Palestinian students in Egypt. A...
BTX × NoiseRecords — منشأ (Genesis) was the first-ever album on a sweatshirt — an interactive collaboration blending music, tech, and fashion. Designed to celebrate Arab unity and creativity, the...
BTX vol.07 — Mood Marageeh celebrated the emotional rollercoaster of modern life. Designed by Nada Sultan and Malak Ghoneim, the limited-edition capsule (30 pieces per design) embodied two moods —...
BTX vol.05 — Never Sorry celebrated unapologetic women, freedom, and self-expression. Designed by Pink Girl, the limited-edition capsule (20 pieces per design) used feet as a playful symbol of simplicity,...
BT x Dara’s Ice Cream — Beat the Heat brought together two cult-favorite Egyptian brands in a playful summer collaboration. The limited-edition tees captured the carefree vibe of the season...
BTX vol.04 — Iwtakiboo paid tribute to the endangered Nubian language, celebrating its ancient roots and hidden cultural tales. Designed by Nora Aly, the limited-edition capsule (30 pieces per design)...
BTX vol.03 — Secret Brekkie Society explored Egyptian breakfast through a playful, experimental lens. Designed by Habiba Haddara, the limited-edition capsule (30 pieces per design) imagined breakfast dishes coming to...