BTX vol.02 — KEDA KEDA (Winter 2021)
Our second BTX drop — KEDA KEDA was a celebration of the language we built — the unspoken code we all share. The drop tapped into the rhythm of Franco-Arab, that hybrid tongue we throw around without thinking twice, laced with inside jokes, overused catchphrases, and the raw energy of Egypt’s ever-evolving rap scene.
This collection embodied the confidence, chaos, and charisma of today’s youth culture — where attitude is everything, and language is fluid. Every design carried a piece of that shared identity, a reflection of how we speak, move, and express ourselves keda keda.
The capsule was designed exclusively for BROWNTOAST by Hammoud 3000, a multidisciplinary Egyptian creative whose work sits at the intersection of street culture and art direction. Together, we created a limited edition of only 20 pieces per design, each one a wearable tribute to self-expression and local slang reimagined through fashion and design.
BTX vol.02 — KEDA KEDA sold out shortly after launch, marking another milestone in BROWNTOAST's ongoing exploration of collaboration, language, and culture.
