Genesis - Augmented Reality Crewneck
BT x NoiseRecords — “منشأ • Genesis” Sweatshirt
The First Album Ever Released on a Clothing Article
A groundbreaking collaboration between NoiseRecords and BROWNTOAST. “منشأ • Genesis” is more than apparel—it’s an interactive musical experience, merging fashion, tech, and culture into one collectible piece.
Details
Interactive music experience:
– Scan the QR code on the label
– Choose a track
– Point your mobile camera at the globe icon on the front to unlock unique animated visuals
- Unisex oversized drop-shoulder crewneck
- Ice Grey prints on chest, back, and both sleeves
- Back artwork features custom calligraphic stamps representing every MENA nation
- Celebrates a unified Arab world leading global culture and creativity
- 100% Made in Egypt
Fabric & Fit
- Thick cotton-blend fleece
- 75% Cotton, 25% Polyester
- Soft, warm, and durable
- Relaxed oversized silhouette
Concept Story
“منشأ • Genesis” is the first drop of its kind—the launch of a full album embedded into a clothing piece. Designed to honor the creative power of the Arab world, the sweatshirt’s back artwork highlights MENA countries through bespoke calligraphic stamps, symbolizing unity across borders. This collection redefines how we experience music, transforming a garment into a portal of sound, culture, and innovation.